What We Do
We Are A Full Service Digital Marketing Firm That Does A Lot More Than Just Generate Leads For Career Colleges, Trade And Technical Schools.
Web Services
We craft visually captivating and user-centric websites that enhance brand presence and drive optimal engagement
Content Creation
We deliver tailored messaging across various platforms to entice audiences and achieve company goals
Paid Advertising
We offer strategically targeted campaigns across diverse channels that amplify brand visibility and drive results
What We’ve Done
With a diverse array of successful campaigns spanning various industries, our digital marketing agency pride ourselves on delivering innovative techniques that captivate audiences and drive tangible growth for our valued clients.
Who We Are
30+ YEARS OF MARKETING SOLUTIONS
Paradigm Digital Group is one of the most experienced marketing, lead generation and digital marketing agencies serving the Transportation, Trade School, Vocational and Career College industries.
For over 30 years, Paradigm Digital has navigated the ever-changing landscape of lead generation and continues to create innovative solutions for private schools and colleges throughout North America.
Evolution of Ideas
Through continuous adaptation, our digital marketing agency has achieved significant growth and strengthened its position as a leading innovator in the industry.
Successful Projects
PDG has proven its capacity to conceive and execute meaningful projects, resulting in remarkable growth and success.
Meet the Team
From strategic masterminds and visionary designers to persuasive copywriters and data-driven analysts, our diverse digital marketing agency's team collaborates seamlessly to elevate your brand and drive unrivaled success.
Deb Rishel
President
What I do at PDG...
I oversee business initiatives, operations, and creative processes across departments, guiding the company's strategic direction. With 35+ years of experience in design, art direction, and account management, I successfully transitioned Paradigm from a traditional to a digital marketing agency in the early 2000s.
My background...
My Bachelor of Arts degree is in Visual Communications Design from Purdue University. My career includes Art Director for international publications, a highly-awarded design firm, and a Top 5 advertising agency in Indianapolis. Additionally, I've held positions as Director of Packaging & Design and Director of Purchasing for Marketing at DowAgroScience (now Corteva).
My strengths...
I am organized, detail-oriented, and adept at multitasking. I possess a forward-thinking mindset, considering the long-term impact on the business and clients.
Outside of work, I like to...
Socialize with friends and clients, sharing good wine in sunny locations (like Maui). Remodeling projects fascinate me! I enjoy pilates reformer and outdoor work. I'm an avid sports fan, especially football. Go Boilers!
"Under Promise, Over Deliver."
Bob Newman
Chief Marketing Officer
What I do at PDG...
After more than 35 years in this industry, I finally have a “title” that makes sense to me. I get to be intimately involved with our clients and their businesses. I oversee their creative process, budgeting, forecasting, analysis, recruiting, admissions, and more.
My background...
I attended Indiana University and majored in history and political science. I intended to study law but opted for a much more rewarding career in marketing. I am the third generation of advertising execs in my family; my Father and Grandfather also had ad agencies.
My strengths...
I am an excellent listener and enjoy learning from our clients as much as possible.
Outside of work, I like to…
I enjoy traveling, cooking food, and wine, which is why I am still an avid runner and cyclist, both at home and on vacation. I’m a level one sommelier and enjoy teaching about wine at our weekly PDG wine tastings.
"Nothing clears your head like suffering."
Mike Curts
Vice President of Marketing
What I do at PDG...
My primary responsibility includes overseeing paid search strategies, marketing automation, and search engine optimization. Outside of that, it’s delivering outstanding value to our clients.
My background…
I obtained a B.A. in Telecommunications from IU and started my career in advertising sales. In 1995, I joined the transportation industry as a PDG client, creating my first website and launching a pay-per-click campaign. Now, I work at PDG, mentoring colleagues and clients in digital marketing.
My strengths…
Problem-solving, analytical processing, productivity enhancement, and technological savvy.
Outside of work…
I’m a DIYer at heart who loves to get his hands dirty and build new things with power tools. I also am a proud Hoosier and Disney adult who enjoys a casual sports game and quality time with loved ones on the lake.
“I’m full of ideas, some better than others. Oh, and I fix things that Bob breaks."
Karen Thacker
Business Office Manager
What I do at PDG...
I am responsible for PDG's day-to-day business operations, including accounting transactions and invoicing, and assisting with administrative tasks.
My background...
I graduated with a B.S. from Purdue University in 1990, and have over 30 years of managing multiple administrative tasks.
My strengths...
Problem-solving, multi-tasking, and willingness to work together to achieve company success.
Outside of work, I am...
An avid gardener, knitter, Boilermaker fan, and recent pickleball pickler!
“Let all that you do be done in love. ”
Eric Knifong
Video Producer
What I do at PDG...
I handle file management, organization and backups, collaborate on project planning and client management with our video team, and contribute to video editing and shooting tasks.
My Background…
I graduated from Missouri State University with a Bachelor of Science degree in Mass Media Production in 2016 and have used my talents in various ways. I was on the production team for a syndicated TV show called ‘Show Me Chefs,’ worked in the news industry for over four years and have been a part of the ESPN3 production crew for college sports.
My strengths...
Organized, hard-working, detail-oriented, following direction or taking the lead when necessary, friendly and easy to work with.
Outside of work, I like to…
Hangout with my dog, play and watch sports, play video games, and explore new places around Indianapolis.
"Fly Eagles Fly"
Evan Castor
Videographer/Editor
What I do at PDG…
I help tell our clients stories through the audio/visual medium wherever I’m needed that day: shooting, editing, designing, directing, and producing.
My background…
After studying at Ball State University, I worked hard and traveled the country honing my craft with the Moscow Ballet, Discovery Channel, and Animal Planet. I pursued my dream of working on films in Los Angeles before finding my passion for marketing while producing social media for Disney.
My strengths…
My versatility allows me to assist where help is needed. I’m also creative, hardworking, passionate, organized, and easygoing.
Out of work, I enjoy…
I enjoy reading history, playing poker, trying new restaurants, watching movies, and renovating my 19th-century home.
“Don’t worry about the problems you can’t solve, and don’t worry about the ones you can.”
Lawson Hearne
Digital Strategist
What I do at PDG...
I work with a group of our clients to manage their social media, email marketing, and manage their websites. I also work with Mike assisting him with the creation of Google ads and data studio reports used for our internal analysis client reporting.
My background...
Is a Bachelor of Science in Marketing and International Business from Butler University. I have had experience working in both psychical and digital marketing in my two previous internships.
My strengths...
I love analyzing data, digging into the details, and finding ways to solve problems. If I can find a way to help improve my work processes or help improve life for my clients, I will do it.
Outside of work I like to...
Hang out with my friends around Indy or online. When not with my friends, I am figuring out the next recipe I want to cook or a new hot place to eat at and looking for books to fill my home library.
“I am ready to face any challenges that might be foolish enough to face me.-Dwight Schrute”
Sidney Mireles
Digital Marketing Specialist
What I do at PDG...
I assist with multiple client accounts across all industries we serve. My responsibilities have enabled me to grow my client’s brands while effectively communicating their mission to prospective students and customers.
My Background...
After obtaining my BA in Journalism with a focus in PR, I became the Social Media and Content Specialist at the nations leading refrigerated carrier. Wanting to expand my industry knowledge & immerse myself in everything marketing, I packed up and moved me and my pup from Texas to join PDG.
Strengths...
I am a detailed-orientated, dedicated worker who methodically achieves client goals while keeping the office updated on pop culture.
Outside of Work, I Like To…
Watch creator-based content, experiment with local thrift store fashion finds, and explore Indy’s nature scene with my mini-me, Pepper Rae.
“Va Spurs Va, Go Mean Green, & REMEMBER THE ALAMO!”
Destiny Harvel
Digital Marketing Specialist
What I do at PDG...
I help to manage and maintain the needs of our clients and our team. This includes managing social media accounts, keeping websites up to date, and creating emails, amongst various other things. I am still learning the ropes and helping out wherever I am needed!
My background...
I completed two Bachelor of Arts degrees from Ball State University in Photojournalism and English, creative writing. Before joining PDG, I spent time in the aviation industry and completed photography-based internships. My experience has been design and social media focused, but I’m continuously expanding upon my interests.
My strengths...
I catch on quickly to new tasks, detail-oriented and personable (mostly).
Outside of work I like to...
Host my book club, try (and sometimes fail) to keep my plants alive, and keep my cats from killing each other. I also enjoy trying new coffee shops and get overly excited about my latest thrift finds.
“This 45 min drive sucks, it's good I love my job”
Patrick Beatty
Digital Marketing Account Manager
What I do at PDG…
I oversee multiple client accounts and their creative and digital assets. I manage and maintain these clients’ web and social media presence, using SEO best practices and relevant content to position them with their target audience.
My background…
I graduated from Indiana University, where I studied Digital Marketing and Psychology. Prior to joining PDG, I worked in the computer software industry, helping high-growth companies scale up, and allowing me to develop a broad set of skills across multiple disciplines.
My strengths…
Well-versed in fusing research, strategy, and communication to holistically solve problems.
Outside of work, you'll find me…
Hanging out with friends and family, attending concerts/sporting events, and trying new restaurants in the Indy area.
“Ask why. Ask it often.”
Chelsea Cook
Digital Marketing Coordinator
What I do at PDG...
I have the unique opportunity to help our Digital Marketing Account Managers handle client growth and oversee various inbound marketing initiatives.
My background...
I recently received my B.S. in Psychology from Purdue University on IUPUI's campus. During my final year, I worked as a marketing & communications assistant for IU's School of Medicine, which fostered my passion for applying psychological concepts to the world of marketing and digital media.
My strengths...
Detail-oriented, continuously learning, and outgoing charisma.
Outside of work I...
am either dancing for the Moving Company based in Indianapolis, visiting my two puppies back home, scoping out new ice cream shops (a little too often), or unnecessarily growing my clothing and shoe collection.
"I’m basically Elle Woods, but like the Marketing version"
Samuel Jennings
Video Editor
What I do at PDG...
I collaborate with Paradigm's Video Editing Team, ensuring timely delivery of polished promotional videos by editing for quality and crafting engaging narratives aligned with client needs.
My background...
Born in Tomsk, Russia, and raised in Anderson, Indiana, I honed discipline and hard work through nine years of competitive swimming. My passion for media creation, sparked by collecting model trains, has led me to where I am today.
My strengths...
Include discipline, communication, and the ability to passionately create content.
Outside of work, I...
Like to swim or play basketball, run my model trains, and spend time with friends and family.
“You miss 100% of the shots you don't take. -Wayne Gretzky” - Michael Scott
Parker Myers
Senior Graphic Designer
What I do at PDG...
I’m a graphic designer who works with our clients to apply the core principles of design to their business, usually through branding, websites, and print design.
My background...
I graduated from Indiana University with a degree in journalism before moving to Nashville, TN, for 7 years. While there, I worked for a consulting/research firm, progressing from an associate designer to managing a team of talented designers.
My strengths...
I practice minimalism in both my personal and professional life, prioritizing intentionality and quality over quantity.
Outside of work, I like to...
Be outside with my partner and two kids, play a lot of guitar (mostly Fenders), and eat cheap food with friends (mostly Taco Bell).
Kendall Cole
Digital Marketing Coordinator
What I do at PDG...
is promote our clients’ programs by maintaining their social media presence, keeping websites up-to-date, and creating marketing emails. Being new to the team, I’m still learning the industry and happy to pitch in wherever I'm needed.
My background...
I graduated from Indiana University in 2022 with a degree in Interactive Digital Media. Since graduating, my experience and assorted skills and interests have allowed me to take on both creative and tech roles.
My strengths...
include emotional intelligence, observation, work ethic, and adaptability
Outside of work, I like to...
Spend time with friends and family, cook, make art, hang in trees, and go to concerts and sporting events
“Life is short, it's up to you to make it sweet.” – Sarah Louise Delany
Rachel Sabotta
Social Media & Digital Content Intern
What I do at PDG...
I work closely with the team on social media tactics, strategies, and all other digital marketing components.
My background...
I'm currently studying Web Design and Development with a minor in Strategic Communications at Butler University. When not in class, I collaborate with companies on social media and website assistance.
My strengths...
I'm always looking to learn and expand my knowledge because I do not know what I'll excel at or favor. Criticism is the most beneficial tool throughout learning, and I take it with gratitude to help improve my work.
Outside of work, I like to...
rollerblade, do anything outside, read, crochet, and hang out with my friends.
“Remember today is the tomorrow you worried about yesterday.” – Dale Carnegie
WHAT CLIENTS SAY ABOUT OUR COMPANY
We are honored to work with a wide variety of clients, ranging from startups to large companies.
Brad Barber
Georgia Driving Academy
Paradigm’s team has been like an extension of our own Marketing department! They understand our business and culture and consistently deliver content that supports our needs perfectly.
Patrick Woods
Education Affiliates
There are so many companies out there just trying to “sell” you leads. As a School owner, I’ve trusted Paradigm Digital Group for over 25 years to make the best decisions for us. They have been one of our most valued Partners.
Bruce Busada
Diesel Driving Academy
Any videos shot by Paradigm Digital Group are creative and conversational. Their team has a knack for finding great backdrops and making whoever is being interviewed feel comfortable.
Brad Bentley
FASTPORT
When we hired Paradigm, we did not know how integral they would become to our ongoing video content creation strategy. Not only is their producing high quality, relevant content for us, they’re also a pleasure to work with. I can always count on them to be very responsive and accommodating!
Pinar Moon
Education Affiliates
Paradigm Digital excels at conveying the most important messages. They ask the right questions to understand what you need, captures the content and delivers a superb, finished product every time!
Andrew Poliakoff
CVTA
The PDG team is passionate about making a difference and is effective at listening to our marketing needs and creating a full spectrum marketing plan which in turn attracts candidates desiring to improve their lives. We could not improve the number of lives we do without them!
Sheila Chapman
Marketing Consultant
Having partnered with Paradigm Digital Group for four years, I can attest to their professionalism and performance. Their timely delivery of specialized digital and print media solutions has been instrumental to our success. I highly recommend their team to enhance yours.
Dennis Corrado
New Castle School of Trades
Paradigm Digital has always stayed ahead of market changes and amassed a talented pool of employees to support their operations. The ongoing support from Paradigm remains a key factor in our continued growth and operations.
Brad Barber
Georgia Driving Academy
Paradigm’s team has been like an extension of our own Marketing department! They understand our business and culture and consistently deliver content that supports our needs perfectly.
Patrick Woods
Education Affiliates
There are so many companies out there just trying to “sell” you leads. As a School owner, I’ve trusted Paradigm Digital Group for over 25 years to make the best decisions for us. They have been one of our most valued Partners.
Bruce Busada
Diesel Driving Academy
Any videos shot by Paradigm Digital Group are creative and conversational. Their team has a knack for finding great backdrops and making whoever is being interviewed feel comfortable.
Brad Bentley
FASTPORT
When we hired Paradigm, we did not know how integral they would become to our ongoing video content creation strategy. Not only is their producing high quality, relevant content for us, they’re also a pleasure to work with. I can always count on them to be very responsive and accommodating!
Pinar Moon
Education Affiliates
Paradigm Digital excels at conveying the most important messages. They ask the right questions to understand what you need, captures the content and delivers a superb, finished product every time!
Andrew Poliakoff
CVTA
The PDG team is passionate about making a difference and is effective at listening to our marketing needs and creating a full spectrum marketing plan which in turn attracts candidates desiring to improve their lives. We could not improve the number of lives we do without them!
Sheila Chapman
Marketing Consultant
Having partnered with Paradigm Digital Group for four years, I can attest to their professionalism and performance. Their timely delivery of specialized digital and print media solutions has been instrumental to our success. I highly recommend their team to enhance yours.
Dennis Corrado
New Castle School of Trades
Paradigm Digital has always stayed ahead of market changes and amassed a talented pool of employees to support their operations. The ongoing support from Paradigm remains a key factor in our continued growth and operations.
Brad Barber
Georgia Driving Academy
Paradigm’s team has been like an extension of our own Marketing department! They understand our business and culture and consistently deliver content that supports our needs perfectly.
Patrick Woods
Education Affiliates
Paradigm Digital has always stayed ahead of market changes and amassed a talented pool of employees to support their operations. The ongoing support from Paradigm remains a key factor in our continued growth and operations.